DraftKings partners with NBCUniversal across sports broadcasts and events
DraftKings and NBCUniversal announced a multi-year advertising and sponsorship partnership on 29 September 2025. It covers promotion across NBCUniversal broadcasts, streaming and digital platforms, including Super Bowl LX, NBA All-Star Weekend and the 2026 FIFA Men’s World Cup on Telemundo; the companies did not disclose financial terms or duration.
The agreement gives DraftKings promotional access across NBCUniversal’s sports broadcasts and digital platforms.