Canadian officials weigh tighter gambling advertising rules ahead of World Cup
Canadian policymakers are considering stricter gambling advertising rules, particularly in Ontario, amid concerns that the 2026 World Cup could increase betting activity. Survey findings cited in the report indicate that more than a quarter of people who gambled online in the past year said advertising influenced their decision to bet; some organisations are calling for a total advertising ban.
Operators may need to adapt event advertising if policymakers introduce stricter gambling promotion rules.