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bwin becomes NFL’s official sports betting partner in Spain

Deals & M&A

bwin said it signed a multi-year agreement with the National Football League to become its official sports betting partner in Spain. The partnership covers the NFL’s first regular-season game in Madrid on 16 November 2025 and Super Bowl LX in February 2026; Entain said the agreement includes promotions and content for Spanish fans.

The agreement gives bwin official betting-partner status around NFL events in Spain, including the league’s first regular-season game in Madrid.

End-of-day close Entain (ENT), GBp, to 24 October 2025
Story date28 July 202524 October 2025

Latest reported results

Entain LSE: ENT

Financial year ended 31 December 2025

Revenue
GBP 5.26bn
Operating income
GBP 495.7m

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