Conmebol uses virtual overlays to replace betting ads in Brazilian broadcasts
Conmebol used virtual advertising overlays during a Copa Sudamericana match in Buenos Aires on 13 October to replace betting brands in broadcasts shown in Brazil. Brazilian viewers saw institutional messages and other Conmebol sponsors instead of Bwin branding, while the source reports that the Boca Juniors shirt still displayed Betsson. Conmebol is expected to use the technology for Libertadores and Copa Sudamericana matches in Brazil.
The approach allows broadcasters to replace betting advertising in Brazil while international sponsorships remain visible elsewhere.