BtoBet and PremierBet extended their partnership, according to the companies’ statements. BtoBet has supplied technology to PremierBet since being selected in 2017, supporting its online operations across 23 African countries; the parties did not state the extension’s duration.
PremierBet’s online operations continue to rely on BtoBet technology across its African footprint.
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Altenar and Finnplay’s technology partnership combines Altenar’s sportsbook with Finnplay’s Titan platform for operators in regulated markets. In Lithuania, 7bet uses Titan with betting products supported by Altenar; the companies said basketball accounts for almost 40 per cent of its turnover and monthly turnover increased by more than 400 per cent following localisation work.
7bet launched in Lithuania using Finnplay’s Titan platform and betting products supported by Altenar, according to the companies. Altenar tailored its sportsbook to the country’s basketball-led betting culture. Basketball represented almost 40% of 7bet’s turnover, and monthly turnover increased by more than 400%.
Altenar said its sportsbook integration with Pragmatic Solutions has supported operators launching across Brazil, Canada and several European countries since the companies began working together in 2023. The report cites DAZN BET’s expansion into Ontario and Alberta and EstrelaBet’s switch to Altenar in Brazil in October 2023 as examples.
BetMGM and Marriott Bonvoy expanded their rewards partnership into Alberta, where eligible customers can link accounts and exchange gaming points for hotel loyalty rewards. BetMGM said the programme is also available to eligible customers in Ontario; the partnership first launched in the U.S. in 2024.
Kambi and JOI gaming have extended their online sportsbook partnership for multiple years, the companies said. Kambi will continue to provide its Turnkey Sportsbook to JOI’s JACKS.NL brand in the regulated Dutch market.
FC Barcelona and 1XBET have renewed their partnership for five more seasons, continuing 1XBET’s role as the club’s global and official betting partner until June 2029. The agreement includes international digital advertising and promotional content involving the clubs’ teams and Barça Legends, the parties said.