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Coda is working with TikTok Gaming to let users in Thailand, Malaysia, Singapore, Indonesia and the Philippines buy digital content through Codashop. Since the initiative launched in mid-June 2026, linked creator videos have generated 1 billion views, with click-through above 5% and about 5% of clicks converting to purchases, Coda said.

Coda has begun working with TikTok Gaming to link content discovery with purchasing for consumers in Southeast Asia. Under the arrangement, TikTok users in Thailand, Malaysia, Singapore, Indonesia and the Philippines can click straight through to Codashop to buy game top-ups, gift cards and other digital goods. Creators can use livestreams and short-form videos to feature listed content, which gives publishers a new way to reach consumers.