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Brazilian report says advertising bans can expand illegal betting markets

Regulation

A comparative study cited in the report argues that full gambling-advertising bans have been followed by growth in illegal markets in several countries. Its examples include Italy, Belgium, France and the Netherlands, while the United Kingdom is presented as a contrasting case with about 98% of online gambling retained in the licensed market.

The study offers Brazilian lawmakers contrasting examples as they consider restrictions on licensed betting advertising.

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Regulation

Piracicaba bans betting adverts on municipal property and at city events

Piracicaba’s mayor, Helinho Zanatta, sanctioned a municipal law barring fixed-odds betting advertising on city property and at events run by the municipality. The rule covers brand displays, app and domain promotion, and promotional codes, among other formats; it takes effect 90 days after publication in the municipal gazette. Existing agreements retain their terms, while the restrictions apply to contracts entered into, renewed or extended after the law takes effect.

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