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Brazil requires gambling risk warnings and bans easy-money claims in betting ads

Regulation

Brazil will require online betting advertisements to carry warnings about addiction risks and potential financial losses from 17 July, Finance Minister Dario Durigan said. The rules also prohibit presenting betting as an easy way to make money and bar commentators from urging viewers to bet; sanctions may apply to operators and other parties in the advertising chain.

The requirements extend advertising compliance obligations to betting operators and third parties in Brazil.

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Regulation

Espírito Santo consumer bodies propose loss-risk warnings for betting platforms

Five consumer-protection institutions in Espírito Santo sent Brazil’s Finance Ministry a proposal, presented during the week of 4 August 2026, requiring betting platforms to show the risk of financial loss before each wager. The proposal calls for a standard odds-based calculation, equally prominent risk and prize displays, and a confirmation warning when the chance of loss exceeds 80%; the ministry said the proposal would be reviewed by the Secretariat of Prizes and Betting.

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