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Bragg extends BetCity PAM agreement through May 2026

Deals & M&A

Bragg Gaming said it extended its player account management agreement with Entain’s BetCity.nl in the Netherlands. The agreement covers platform and online casino content services until at least 31 May 2026; BetCity is likely to migrate to Entain’s proprietary platform after that date, while further agreements remain uncertain.

The extension maintains BetCity’s platform and content services while a possible move to Entain’s platform remains ahead.

End-of-day close Entain (ENT), GBp, to 26 February 2026
Story date28 November 202526 February 2026

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Latest reported results

Bragg Gaming NASDAQ: BRAG

Quarter ended 30 June 2026

Revenue
EUR 22.9m

Entain LSE: ENT

Financial year ended 31 December 2025

Revenue
GBP 5.26bn
Operating income
GBP 495.7m

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Entain estimates £25m annual cost from UK machine games duty increase

Entain said the UK's increase in machine games duty is expected to add about £25 million a year to costs in its UK and Ireland retail business before mitigation. The company maintained its 2026 guidance and £500 million annual adjusted cash flow target for 2028, and expects to offset the cost fully by the end of 2028. The higher 25% rate on specified higher-stakes machines is due to take effect on 1 April 2027.

According to an update from Entain, the recently announced rise in UK machine games duty is expected to cost it an extra £25 million ($33.25 million) each year. Even so, the owner of Ladbrokes and Coral has left both its fiscal 2026 guidance and its 2028 cash flow target where they were. The figures appeared in a statement to the London Stock Exchange on Wednesday, the same day Healey delivered the budget.

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