Bombay Group, a Yolo Group subsidiary, appointed Rhiannon Bach as chief marketing officer and Lauren Findlay as chief digital officer, the company said. Bach will lead global marketing and advertising, while Findlay will oversee the group’s online casino brand, Yolo.com.
The appointments put named executives in charge of Bombay Group’s marketing and digital casino operations.
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Betsson has been linked in reporting to discussions over a possible sale of Sportsbet.io and Bitcasino.io, with a potential price below €50 million. The report associates the brands with Yolo Group founder Tim Heath and says their performance fell in 2025 after previously generating about €100 million in annual earnings before interest, tax, depreciation and amortisation. No completed transaction is reported.
Stake is expanding in regulated markets, Yolo Group is withdrawing from grey jurisdictions and 1XBet is acquiring domestic licences, according to a media report. The report describes a broader shift by the companies towards regulated gambling markets.
Estonia’s Finance Ministry and Tax and Customs Board are examining whether online gambling operators can contribute to culture and sport after a drafting error removed the legal basis for the remote gambling tax in 2026. Yolo Group and the operators’ association said members were willing to keep paying, while officials assess whether another lawful payment structure is available; parliament has begun work on a correction bill.
Yolo Group is shifting towards regulated markets, while Super Group has launched a rand-pegged stablecoin in South Africa, according to the report. The developments feature in wider debates about bringing crypto gambling and digital wallets within regulated systems in markets including Estonia, the Netherlands, the UK and South Africa.
Estonia’s Riigikogu approved a reduction in gambling tax from 6% to 4% on 3 December, with 51 votes in favour and 31 against. The measure now advances the government’s plan to attract international iGaming operators, while the Finance Ministry warned that receipts could fall by as much as €13m by 2029 and raised concerns about oversight.