Betty announced a multi-year partnership with the Toronto Maple Leafs and Toronto Raptors, becoming their official online casino partner. Activations are expected to begin in October and the agreement includes community initiatives with the MLSE Foundation, alongside VIP experiences and events.
The deal gives Betty a branded partnership with two Toronto sports teams in its Ontario market.
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Reportedly, the New York Mets have agreed a multi-year partnership with Novig. The deal makes Novig the team's exclusive official prediction market partner, with the platform to appear in-ballpark, in broadcast and on digital and social media. The agreement follows Novig's designation as an MLB Authorized Prediction Market.
Avanti Studios and Entain announced a multi-market content partnership under which Entain will offer Avanti’s full content range across its brands. The deal includes one month of exclusivity for Avanti’s blackjack product in Spain, and other titles will also go live on Entain platforms.
Sportradar has agreed a multi-year global partnership to provide sports data and services to Kalshi, according to the companies. The agreement covers official data, live odds, fan engagement, customer acquisition and integrity services; Sportradar may also contract directly with Kalshi partners, including brokers and market makers.
Polymarket has signed a multi-year agreement to become Serie A USA’s exclusive prediction-market partner in the United States. The platform will appear across the league’s US-facing media and digital channels, with markets using official league data supplied by Genius Sports.
Formula 1 and FanDuel have agreed a multi-year Official Betting Operator partnership, the companies said. FanDuel will provide betting insights and real-time data during race weekends, while Formula 1 will feature its Betting Guide and editorial content on its website and app. FanDuel has 17 million customers across the United States and Canada, according to the report.