BetMGM announced a multi-year sports betting and online casino partnership with the Pittsburgh Penguins. The agreement makes BetMGM an official partner and includes arena branding, co-branded social media content, promotions and hospitality assets, the company said.
The agreement adds arena and digital promotional rights for BetMGM in Pittsburgh.
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Major League Soccer (MLS) said Polymarket will become its official and exclusive prediction market partner in the United States under a multi-year agreement. The partnership also covers the MLS All-Star Game, MLS Cup and Leagues Cup, with the parties planning fan-engagement features and MLS citing independent monitoring as a safeguard for match integrity.
ESPN and DraftKings announced a multi-year agreement under which DraftKings will become ESPN's official sportsbook and odds provider from 1 December 2025. DraftKings will bring its sportsbook, daily fantasy products and Pick6 to ESPN platforms, with further features expected in 2026; ESPN and PENN said their agreement ends on the same date.
Light & Wonder announced a multi-year agreement with Buffalo Thunder and Cities of Gold Casinos in Santa Fe, New Mexico, to update casino systems and operations. The multi-million-dollar deployment covers 1,400 slot machines and includes iVIEW PRO S hardware, system installation and ongoing technology access. Buffalo Thunder said the investment would update its technology and systems.
Reportedly, the NFL has agreed sportsbook partnerships for the 2026 season. DraftKings and FanDuel renewed their arrangements, while Fanatics Betting and Gaming expanded its NFL relationship. The multi-year deals give operators rights to NFL branding, event exposure and official data access through Genius Sports, alongside commitments to integrity policies and responsible gambling initiatives.
BetMGM said it renewed its NFL marketing partnership in Canada, extending the agreement by one year on 23 October. The deal, first agreed in 2022 for Ontario, now covers Alberta as well and allows BetMGM to continue using NFL branding in its Canadian marketing.