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Betty Canada partners with Toronto FC and Toronto Argonauts

Deals & M&A

Betty Canada agreed partnerships with Toronto FC and the Toronto Argonauts in Ontario, the company said. The arrangements will include in-game fan experiences, concourse activations and prize giveaways.

The deals add two Ontario sports partnerships focused on fan activations and giveaways.

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Regulation

AGCO allows eligible charities to livestream media bingo draws

Ontario’s AGCO said on 23 June that eligible charitable organisations running media bingo may livestream draws online, ending a restriction to television or radio broadcasts. Betty Canada chief executive Chavdar Dimitrov said the decision supports the company’s iBingo strategy, although the policy applies only to charitable media bingo.

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