Better Collective plans to add prediction-market sections and increase related content across US brands including Action Network and VegasInsider. The expansion will include articles, analysis, social-first video and educational material, the company said.
The move expands Better Collective’s editorial and paid-media activity around prediction markets in the USA.
Quarter ended 30 June 2026
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DraftKings is promoting its DraftKings Predictions platform in California and pursuing expansion in Georgia, Texas and Florida, according to the report. The article says prediction-market operators argue their products fall under Commodity Futures Trading Commission regulation rather than state gambling laws, a position disputed by some state regulators. It also reports that the debate has divided the gambling industry.
Reportedly, DraftKings is increasing prediction market advertising in some of the largest US markets without legal sports betting. The campaign push comes ahead of the NFL season starting on 9 September.
It was reported that prediction market operators rely on competing market makers to price combination bets, with customers submitting requests for quote and the best quote winning. Kalshi launched Combos on 29 September 2025, and Bank of America estimated it processed roughly $125m per World Cup match. White Swan Predicts estimated Kalshi would carry around $8bn in maker risk for the opening week of the 2026 NFL season.
DraftKings has introduced yes-or-no event contracts on NFL and NBA player outcomes with Crypto.com’s Derivatives North America unit, the company said. It also plans to add culture, entertainment and politics categories, and expects to integrate Railbird Exchange in the coming months.
FanDuel Predicts is adding sports, entertainment and combination event contracts through a partnership with Crypto.com's OG Prediction Markets, according to the companies. Customers are expected to see contracts from OG Prediction Markets and CME Group this week, coinciding with the start of the World Cup.