BetMGM announced exclusive rights to develop Survivor-branded online casino games through a partnership with Jogo Global and Banijay Rights. It launched two titles this month and plans to build a portfolio of at least 10 games across multiple formats.
The agreement adds exclusive branded casino content for BetMGM and creates a commercial opportunity for its named partners.
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The annual value of sports betting sponsorship deals in the Americas rose 145% between 2020 and 2025 to more than $1.45bn, according to GlobalData's Sponsorship Sector Report – Gambling & Betting – Americas 2026. The number of contracts grew 106.6% over the same period, with football the leading channel.
The yearly value of sports betting sponsorship deals across the Americas grew 145% between 2020 and 2025, reaching more than $1.45bn, according to the Sponsorship Sector Report – Gambling & Betting – Americas 2026 produced by GlobalData. Over the same period the number of contracts rose 106.6%.
BetMGM and the NFL extended their Canadian sports betting partnership to Alberta this week, adding the province to Ontario, the companies said. The renewed agreement covers NFL-related marketing and hospitality activities and includes responsible gambling and integrity initiatives. The partnership runs for another year, according to the NFL Canada general manager.
Reportedly, BetMGM has extended its partnership with NHL player Connor McDavid by several years. The renewal centres on responsible gambling material and tools, and the pair aim to reach new US markets.
BetMGM Rewards is adding live-event ticket redemptions through Gametime, according to the headline. The source text was not available, so further details of the arrangement are not stated.
BetMGM has extended its partnership with Edmonton Oilers captain Connor McDavid and plans to launch a new advert featuring him, reportedly after Alberta’s iGaming market opened. The pair have worked together since 2022, mainly promoting BetMGM’s responsible gambling tools.