BetMGM said it intends to enter Alberta’s planned regulated iGaming and sports betting market in the coming months. The company described Alberta as its first multi-product jurisdiction launch in more than four years; the market’s pre-registration was reportedly expected to open soon.
Operators and suppliers are preparing for Alberta’s planned multi-product market launch.
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Alberta says 32 groups have applied to enter its regulated online gambling market, which is scheduled to launch on 13 July 2026. The province said 20 applicants have paid a CAD150,000 deposit; DraftKings plans to offer sports betting and online casino games.
Soft2Bet is preparing to enter Alberta, with a launch expected in spring or summer, the report said. The company is conducting legal and regulatory assessments and working on its formal licence application; no decision on ToonieBet in Alberta was stated.
Soft2Bet said it plans to bring its ToonieBet brand to Alberta when the province’s regulated iGaming market opens, subject to regulatory approval. The company described the move as an evaluation of market entry; Alberta Gaming, Liquor and Cannabis is due to regulate the market.
PointsBet said it remains on track to launch online sports betting and casino in Alberta before the end of 2026. The operator reported Canadian revenue of A$20.9m for the six months to 30 September 2026, up 3% in Canadian dollars year on year, while its segment EBITDA loss widened 82% to C$6.7m.
Reportedly, Delasport has powered the launch of PlayBetNova.ca in Alberta, marking its entry into a second regulated Canadian market. The Betnova brand also uses Delasport's platform in Ontario. The launch follows Delasport's registration with the AGLC as a platform provider and critical gaming systems supplier.