BetMGM and the Las Vegas Aces formalised a partnership making BetMGM the team’s exclusive online casino and sportsbook partner, the company said. The agreement also includes season-long support for The Just One Project during the 2025 WNBA season.
The agreement gives BetMGM exclusive online casino and sportsbook status with the Las Vegas team.
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The NBA instructed its authorised sportsbook partners to stop offering several bet types for the 2026-27 season, including parlays combining multiple statistics for one player. The league said it was weighing integrity concerns against the risk that bettors could turn to illegal operators.
BetMGM said it renewed its NFL marketing partnership in Canada, extending the agreement by one year on 23 October. The deal, first agreed in 2022 for Ontario, now covers Alberta as well and allows BetMGM to continue using NFL branding in its Canadian marketing.
The annual value of sports betting sponsorship deals in the Americas rose 145% between 2020 and 2025 to more than $1.45bn, according to GlobalData's Sponsorship Sector Report – Gambling & Betting – Americas 2026. The number of contracts grew 106.6% over the same period, with football the leading channel.
The yearly value of sports betting sponsorship deals across the Americas grew 145% between 2020 and 2025, reaching more than $1.45bn, according to the Sponsorship Sector Report – Gambling & Betting – Americas 2026 produced by GlobalData. Over the same period the number of contracts rose 106.6%.
BetMGM and the NFL extended their Canadian sports betting partnership to Alberta this week, adding the province to Ontario, the companies said. The renewed agreement covers NFL-related marketing and hospitality activities and includes responsible gambling and integrity initiatives. The partnership runs for another year, according to the NFL Canada general manager.
Reportedly, BetMGM has extended its partnership with NHL player Connor McDavid by several years. The renewal centres on responsible gambling material and tools, and the pair aim to reach new US markets.