Betfred extends Sportradar retail technology deal across 1,300 UK outlets
Betfred and Sportradar extended and expanded their partnership under a multi-year agreement covering technology for Betfred’s 1,300 UK retail outlets. Sportradar will upgrade the retail platform and continue improving it; the companies did not disclose financial terms or a deployment schedule.
The agreement covers technology upgrades across Betfred’s UK shops and gives Sportradar an ongoing role in the platform.