BETER reports expansion into 10 US states and approvals in Canada and Italy
Licences & markets1 min read
BETER reported entering 10 US states, securing authorisation in Ontario and receiving approval in Italy during the previous 15 months. The company said its World Cup 2026 eFootball report recorded 20% higher turnover, 27% growth in active players and 24% higher gross gaming revenue during the tournament than in the preceding six weeks.
BETER expanded into ten US states, secured permission to offer content in Ontario and gained approval in Italy over the past 15 months.
BETER's analysis of eFootball performance during the 2026 World Cup found that eFootball turnover rose 20% during the tournament compared with the preceding six weeks. Active eFootball players increased by 27% over the same comparison. The number of bets rose 18%, while gross gaming revenue increased 24%. More than half of the new players acquired during the tournament remained active afterwards.
BETER's integrity team monitors its own competitions and works with the International Betting Integrity Association, the Esports Integrity Commission and sports federations. Its ESportsBattle competitions have ESIC's Gold Standard accreditation.
BETER will present the eFootball findings at SBC Summit 2026 in Lisbon. The event runs from 29 September to 1 October at the Feira Internacional de Lisboa.