BETER CEO Gal Ehrlich said the supplier has received certification in nine US states, after securing its first approval in New Jersey in 2025. He said operators are increasingly seeking products that differentiate their offering, while BETER expects further state approvals before the end of the year.
State certifications determine where BETER can offer its products to US operators.
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BETER received vendor registration from the Virginia Lottery, extending its US presence to 10 states. The approval permits the supplier to provide Virginia operators with data and streams for Setka Cup table tennis and ESportsBattle tournaments. Both offerings are already available through bet365 in Virginia.
The Arizona Department of Gaming granted BETER an Event Wagering Supplier License, allowing it to provide live-streaming and data content to licensed operators in Arizona. BETER said its ESportsBattle tournaments and Setka Cup series are live with bet365, and that Arizona is its seventh licensed US state.
Playtech and The Hippodrome launched Live from London, a live casino product streamed from The Hippodrome in London, according to the report. It begins with roulette, blackjack and baccarat, with further games planned.
BETER announced on 14 September that it had secured gaming supplier registration from Ontario's AGCO. The registration marks its Canadian entry and allows the sports and esports data and odds provider to serve licensed Ontario online gambling operators.
DATA.BET reported growth in activity across its sports betting offering during its first 12 months, drawing on data from newly acquired clients. Turnover rose 30.7% quarter on quarter, while bet and stake volumes increased 83.5% and active users grew 147.6% over the period. The company also reported differing results by sport, including 83.7% turnover growth in basketball.