Colorado’s Division of Gaming granted BETER a Vendor Minor Licence, allowing it to provide live data and streams to licensed operators in the state. BETER said its ESportsBattle tournaments and Setka Cup table tennis series are live on bet365’s Colorado site.
The approval allows BETER to supply its esports and sports content to licensed operators in Colorado.
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Beter launched its ESportsBattle tournaments and Setka Cup table tennis series with bet365 in Colorado after receiving a Vendor Minor Licence from the Colorado Division of Gaming. Beter said the approval allows it to supply live data and streams to licensed operators in the state, where the launch is the first US availability of ESportsBattle tournaments.
New Jersey’s Division of Gaming Enforcement registered Beter as a vendor and approved its Setka Cup table tennis product, enabling supply to licensed operators in the state. Beter said Setka Cup is live with bet365 in New Jersey and that it plans to launch in other US states in the coming months.
BETER launched Setka Cup table tennis content with bet365 in Indiana and Iowa after receiving approvals from the Indiana Gaming Commission and Iowa Racing and Gaming Commission. The supply includes live data and streams, extending an existing partnership that had already brought BETER content to bet365 in Colorado and New Jersey.
New Jersey’s Division of Gaming Enforcement registered Beter as a vendor, allowing it to work with licensed operators in the state. Its Setka Cup table tennis product is already available through bet365 in New Jersey, the company said.
BETER CEO Gal Ehrlich said the supplier has received certification in nine US states, after securing its first approval in New Jersey in 2025. He said operators are increasingly seeking products that differentiate their offering, while BETER expects further state approvals before the end of the year.