BETER and Playtech announced a partnership under which Playtech customers can access BETER’s esports content. BETER said its ESportsBattle product covers more than 35,000 events a month, with up to 50 markets per event and an average margin of 7.5%.
Playtech customers gain access to Beter’s esports events, markets and stated average margin.
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BETER CEO Gal Ehrlich said the supplier has received certification in nine US states, after securing its first approval in New Jersey in 2025. He said operators are increasingly seeking products that differentiate their offering, while BETER expects further state approvals before the end of the year.
The Arizona Department of Gaming granted BETER an Event Wagering Supplier License, allowing it to provide live-streaming and data content to licensed operators in Arizona. BETER said its ESportsBattle tournaments and Setka Cup series are live with bet365, and that Arizona is its seventh licensed US state.
Colorado’s Division of Gaming granted BETER a Vendor Minor Licence, allowing it to provide live data and streams to licensed operators in the state. BETER said its ESportsBattle tournaments and Setka Cup table tennis series are live on bet365’s Colorado site.
Codere.it has chosen Playtech’s BetBuddy platform to support its responsible-gambling monitoring and prevention work, the company said. The system analyses gambling behaviour and can flag potential risk indicators; Codere.it also offers deposit, spending and time limits, suspension periods and self-exclusion.
Codere.it has adopted BetBuddy, a responsible-gambling platform developed by Playtech, to strengthen its monitoring, prevention and promotion of responsible gambling, the company said. The platform uses artificial intelligence and behavioural analysis to monitor gambling activity and identify potential risk indicators at an early stage, according to the announcement.
Reportedly, Hard Rock Bet expanded its online casino offering with 29 games across New Jersey and Michigan at September’s close. The additions bring its respective catalogues to 4,718 and 4,398 titles.
Hard Rock Bet added 29 slots and casino games to its real-money online casino offerings in New Jersey and Michigan, the company said. The additions bring the New Jersey catalogue to 4,718 titles and the Michigan catalogue to 4,398 titles.