BETBY promotes virtual sports simulations to retain World Cup betting traffic
BETBY says its Betby.Games platform lets operators offer continuous virtual versions of national-team tournaments during gaps between real matches. The company’s sports betting product director, Kirill Nekrasov, said keeping users engaged after matches is a retention challenge; the platform offers group and knockout stages through to a final.
Operators can use simulated national-team matches to maintain betting activity between real World Cup fixtures.