BETBY says Brazil betting ban risks shifting players offshore
Regulation1 min read
BETBY chief sportsbook officer Sergey Tsukanov said Brazil’s fixed-odds betting ban affected the supplier, which had certified its sportsbook and established local teams before the regulated market began. He argued that a ban could push betting activity offshore and said BETBY was monitoring the situation pending a definitive regulatory outcome.
Brazil's fixed-odds betting ban hit the provider, according to BETBY chief sportsbook officer Sergey Tsukanov. For the moment, the company is watching developments closely while it waits for the final regulatory result.
BETBY ranked among the earliest sportsbook suppliers with certification in Brazil, before the regulated market officially launched. Staff based locally worked alongside partners to tailor the product for the market. The company deliberately spread its business over multiple regulated regions, Latam among them. Brazil mattered, he said, yet it never served as the sole driver of growth.
He warned that when player demand persists but the regulated market vanishes, some activity could shift offshore. Offshore, regulators can see much less and players enjoy weaker protection. In his view, a robust regulated market equips authorities better to tackle illegal activity and safeguard players, including on responsible gambling.
The company put substantial effort into localising for Brazil, he said, and much of that work, including platform flexibility, can be reused in other markets. He described confidence as the bigger industry issue: those putting significant capital into a newly regulated market must trust that the framework is stable enough to justify it.
Betters and Lebull, both well-established operators, have already opted to integrate the supplier's solution. About one-third of BETBY's clients have already switched on SlotBets.