BETBY says it has launched continuous live chess content for sportsbook operators, using a live model developed in-house. The offering includes winner, handicap and total-round markets, and its timing coincides with the FIDE World Rapid & Blitz Championships 2025.
The launch gives BETBY’s operator partners a continuous chess betting product with in-play markets.
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BETBY says its Betby.Games platform lets operators offer continuous virtual versions of national-team tournaments during gaps between real matches. The company’s sports betting product director, Kirill Nekrasov, said keeping users engaged after matches is a retention challenge; the platform offers group and knockout stages through to a final.
BETBY has introduced a betting package for the FIFA Club World Cup, which runs from 14 June to 13 July. The offering includes outright, pre-match, in-play and player-prop markets, while Betby.Games has launched an eFIFA Club World Cup tournament alongside the real competition.
BETBY chief sportsbook officer Sergey Tsukanov said Brazil’s fixed-odds betting ban affected the supplier, which had certified its sportsbook and established local teams before the regulated market began. He argued that a ban could push betting activity offshore and said BETBY was monitoring the situation pending a definitive regulatory outcome.
Brazil's fixed-odds betting ban hit the provider, according to BETBY chief sportsbook officer Sergey Tsukanov. For the moment, the company is watching developments closely while it waits for the final regulatory result.
BETBY reportedly increased gross gaming revenue on its sports betting platform by 33.4% year on year in Q3 2026. Total bets rose 31.9% and active players increased 82.7%; BETBY Games GGR was up 32.2%, with bets up 45.4% and active players up 123.3%.
BETBY has been announced as title sponsor of the MOVE Cup, a new elite rapid chess tournament to be held in Barcelona on 19 and 20 January 2027. The event carries a €300,000 prize fund alongside a €300,000 contribution to the MOVE Foundation, and Magnus Carlsen, BETBY's global ambassador, is confirmed as the first player. A charity event at BETBY's ICE Barcelona stand is scheduled for 18 January.
BETBY has been announced as title sponsor of the MOVE Cup, a new elite rapid chess tournament to be held in Barcelona on 19 and 20 January 2027. The event was presented at a press conference in Barcelona.