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bet365 expands US presence to 17 states as marketing chief discusses localisation

Business

bet365 added Michigan in April, bringing its US presence to 17 states, and has operated in the country since 2019. In an interview, marketing director Stephanie De Flora said the company adapts its marketing and product to different state regulations, competition and customer behaviour rather than copying its UK model.

State-specific marketing and regulatory conditions shape how bet365 operates across its 17 US markets.

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Polymarket reportedly dismisses marketing chief after promotional investigation

Polymarket reportedly dismissed Chief Marketing Officer Matthew Modabber after an internal investigation into the platform’s promotional practices, according to a report citing sources close to the company. Polymarket had not officially confirmed his departure, and the terms for ending his employment were reportedly still being discussed. The investigation followed concerns about simulated trading videos and influencer payments that were not clearly disclosed.

Polymarket reportedly dismissed its Chief Marketing Officer, Matthew Modabber, following an internal investigation into the prediction market platform's promotional practices, according to a report citing sources close to the company. Polymarket has not officially confirmed the departure, and the terms for ending his employment were reportedly still being settled.

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