Bally’s and Intralot launch North American lottery brands
Bally’s and Intralot introduced the Bally’s Intralot brand in the United States and Bally’s Intralot CA in Canada for their lottery technology operations. The companies said existing teams, employees and contracts remain in place following the rebranding; the launch follows Intralot’s 2025 acquisition of Bally’s Interactive assets.
The rebranding identifies lottery technology operations in the United States and Canada while existing teams, employees and contracts remain in place.