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Australian government accepts Murphy inquiry findings and sets out gambling reforms

Regulation

Australia’s federal government accepted key findings from the Murphy inquiry and published a package of proposed national gambling reforms. The measures include restrictions on wagering advertising and are due to begin on 1 January 2027, subject to relevant legislation passing; the Australian Communications and Media Authority would remain the main federal enforcement body.

Operators face proposed national advertising restrictions from 2027 if the required legislation passes.

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Regulation

Australian government assessment estimates ad limits cut gambling spend by AUD62.7m

An assessment prepared within Prime Minister Anthony Albanese’s office estimates Australia’s proposed gambling advertising restrictions would reduce national gambling expenditure by AUD 62.7 million, or about 0.8% of total spending. It estimates a complete advertising ban would cut spending by more than AUD 100 million a year, while the government’s planned measures would impose targeted restrictions across television, radio, venues and online platforms.

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