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Australia plans gambling advertising restrictions from 2027

Regulation

Australia’s government announced proposed gambling advertising restrictions, due to begin on 1 January 2027, including a ban during live sport on television between 6am and 8.30pm. Television advertising would be capped at three ads an hour in that period; further measures cover radio, online platforms, celebrities, sports venues and uniforms. The government also plans to ban online keno and make match-fixing a criminal offence.

Operators and broadcasters would face new limits on gambling advertising across television, radio, online platforms and sports venues.

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Australia’s parliament approves gambling reform bill

Australia’s parliament approved the Interactive Gambling Amendment (Gambling Reform) Bill 2026 on 20 August after the government reached an agreement with the Liberal National Coalition. The bill restricts gambling advertising during live sport and introduces bans covering sports venues, uniforms, endorsements by athletes and celebrities, radio advertising at school travel times and broadcasters promoting odds.

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