Atlaslive announced the appointment of Lasha Kupatadze as chief product officer. The company said the role will support its focus on user experience for operators and players; Kupatadze previously led product at a crypto casino and gaming studio.
The appointment places product leadership under a named executive as Atlaslive focuses on user experience.
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Atlaslive has entered a direct technology partnership with Brazil-based operator Onabet, the companies said. Atlaslive will provide platform infrastructure, operational systems and ongoing support for Onabet’s online gaming activities in Brazil.
Atlaslive’s regulatory overview says Brazil, Mexico, Colombia, Argentina, Chile and Peru have no specific rules for sweepstakes casinos. It says prize promotions may fall under consumer, lottery or gambling laws, and paid entry or purchase-linked participation may require authorisation.
Atlaslive plans to expand into more countries and invest in its sportsbook in 2026, Bruno Almeida said in an interview. He said the company expanded into other Latin American markets during 2025 and intends to adapt its platform to local markets while providing local support. Almeida said Atlaslive plans to introduce a sportsbook solution in 2026.
New York issued suspension orders against 26 sweepstakes casino operators, while Montana and Connecticut adopted laws targeting the model. An Atlaslive analysis said the businesses rely on purchases of coin packages and that regulators question whether free-entry options remove gambling-law concerns when payment is required for a chance to win.
Atlaslive and StarsPay announced a partnership for Brazil, available only to operators with a valid local online gaming licence. Atlaslive deputy CEO Lidiia Vakulenko said the agreement supports the company’s regional expansion, while StarsPay will provide payment processing through PIX.