Atlaslive’s regulatory overview says Brazil, Mexico, Colombia, Argentina, Chile and Peru have no specific rules for sweepstakes casinos. It says prize promotions may fall under consumer, lottery or gambling laws, and paid entry or purchase-linked participation may require authorisation.
Operators assessing sweepstakes-style mechanics face different authorisation and classification risks across these markets.
The day’s most important stories, free. One email a day.
Zitro Digital appointed Thiago Valadão as commercial director for Brazil, according to the company. He will oversee sales, marketing and market development in the country; Valadão previously held commercial roles at Cactus Gaming, Atlaslive and Salsa Technology.
Atlaslive plans to expand into more countries and invest in its sportsbook in 2026, Bruno Almeida said in an interview. He said the company expanded into other Latin American markets during 2025 and intends to adapt its platform to local markets while providing local support. Almeida said Atlaslive plans to introduce a sportsbook solution in 2026.
Amusnet Brasil agreed to integrate its game portfolio into Atlaslive’s platform for distribution in Brazil. The companies said the agreement covers access to titles certified for the Brazilian market.
California Assemblymember Avelino Valencia introduced AB 831, a bill proposing to prohibit online sweepstakes-style games. The Social and Promotional Games Association urged lawmakers to reject it, arguing that broad definitions and penalties could affect operators, advertisers, payment processors and software providers; the bill is in committee discussions.
PopOK Gaming business development executive Ani Matevosyan discussed the supplier’s games and regional plans in an interview during iGB Live. She said the company operates in several Latin American markets and holds certifications in Peru, Colombia and Brazil, and has more recently received regulatory approval in Argentina.