The UK Advertising Standards Authority upheld complaints against three Play’n GO adverts, finding that their imagery was likely to appeal strongly to under-18s. It said the ads must not appear again in their current form, citing targeting measures that did not adequately exclude children.
The ruling requires Play’n GO to stop running the ads in their current form because they could appeal to under-18s.
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Google expanded personalised gambling advertising on YouTube to prediction markets in the US, the UK and Canada, with the change taking effect on 30 October. Google’s policy requires advertisers to hold applicable local financial, commodity or gaming licences; its approved US locations exclude Connecticut, Michigan, Nevada, New York and Ohio, while the UK and Canada are not on the list. Advertisers must also obtain certification and cannot target users under 18 with personalised ads.
It was reported that Brazil’s betting ban could redirect investment towards other Latin American markets. Play’n GO head of account management Michele Stefanelli said investment depends on opportunity and trust.
The Dutch Parliament has rejected a total advertising ban. Play’n GO issued a comment in response to the decision.
Play’n GO issued a comment on the Brazilian government’s provisional executive order to prohibit online betting and gambling. The supplier said consumers could turn away from authorised operators if confidence in responsible provision weakens, potentially undermining channelling and player protection.
Play’n GO commented on Brazil’s provisional executive order banning online betting and gambling. The supplier warned that consumers may turn to unlicensed operators if confidence in responsible gambling falls, weakening player protection and the regulated market.