Aristocrat’s social casino subsidiary Product Madness and the NFL launched NFL Super Bowl Slots for iOS and Android globally. The free-to-play game uses virtual coins, which players can buy but cannot redeem for cash or prizes; Aristocrat developed it with the NFL and NFL Players Association.
The launch extends Aristocrat’s NFL partnership into mobile social casino gaming, with purchasable coins that are not redeemable for prizes.
Financial year ended 30 September 2025
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Light & Wonder agreed to pay Aristocrat Leisure $127.5m to settle litigation over the Dragon Train game. It will stop selling Dragon Train and Jewel of the Dragon globally and make best efforts to remove existing installations; Aristocrat’s claims in the US and Australia will be dismissed under the agreement.
Aristocrat Leisure said in its full-year update that it had returned $1.4bn to shareholders. From financial year 2026, its Product Madness mobile operations will focus entirely on social casino, ending its social casual gaming activity. The company reported normalised net profit after tax and before amortisation of $1.6bn, up 12% year on year.
Aristocrat’s Product Madness launched NFL Super Bowl Slots, developed with the NFL and NFL Players Association. The free-to-play social casino game features NFL footage, and Product Madness named NFL linebacker Micah Parsons as a brand ambassador. The launch follows Aristocrat Gaming’s land-based NFL slot partnership, whose machines have been available in casinos since 2023.
The Roundhill Sports Betting & iGaming ETF reportedly gained 6.1% over the previous week, compared with a 3.4% rise in the S&P 500. Super Group shares rose 14.6%, Melco Resorts gained 12.5% and Light & Wonder advanced 12.3%; the report also cited a favourable court ruling for Light & Wonder and analyst price targets for several companies.
Aristocrat Leisure said it will retire Pixel United and establish Product Madness as a division combining its social slots business and Big Fish Games. Big Fish will maintain and monetise existing titles, with no new game development and reduced portfolio investment; the change follows Aristocrat’s completed sale of Plarium to Modern Times Group.