Aristocrat replaces Pixel United with Product Madness after restructuring
Aristocrat Leisure said it will retire Pixel United and establish Product Madness as a division combining its social slots business and Big Fish Games. Big Fish will maintain and monetise existing titles, with no new game development and reduced portfolio investment; the change follows Aristocrat’s completed sale of Plarium to Modern Times Group.
Aristocrat’s restructuring combines social slots and Big Fish while ending new Big Fish game development.