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Product Madness launches NFL-licensed social casino game with NFL and NFLPA

Business

Aristocrat’s Product Madness launched NFL Super Bowl Slots, developed with the NFL and NFL Players Association. The free-to-play social casino game features NFL footage, and Product Madness named NFL linebacker Micah Parsons as a brand ambassador. The launch follows Aristocrat Gaming’s land-based NFL slot partnership, whose machines have been available in casinos since 2023.

The free-to-play NFL game extends Aristocrat’s NFL partnership into social casino content.

End-of-day close Aristocrat (ALL), AUD, to 6 October 2025
Story date8 July 20256 October 2025

Latest reported results

Aristocrat ASX: ALL

Financial year ended 30 September 2025

Revenue
AUD 6.30bn
Operating income
AUD 1.38bn

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