ANJ reports €597m in online World Cup bets in France
Source: ANJ (France)
France’s ANJ reported that online sports betting stakes during the 2022 football World Cup reached €597m, with gross gaming revenue of €70m. Stakes rose 56% from the 2018 tournament; the regulator said advertising commitments were generally met but flagged sponsorship of programmes and influencer marketing for further attention.
The figures and advertising assessment inform operators’ planning and regulatory oversight of major sports events.