Altenar launches sportsbook with Greentube’s Admiral Casino in the UK
Deals & M&A1 min read
Altenar has launched its managed sportsbook technology on Greentube-operated AdmiralCasino.co.uk in the UK, the company said. The integration adds pre-match and live betting, risk-management tools and configurable interfaces to the casino brand, following the companies’ June 2026 strategic agreement.
Altenar has put its managed sportsbook technology into operation at AdmiralCasino.co.uk, adding sports betting to Greentube’s UK casino brand.
The integration provides pre-match and live betting, risk management and promotional tools. Its configurable interface allows the sportsbook and customer journey to be adapted to the operator’s commercial and regulatory requirements. Altenar supplies the technology as a fully managed service, including trading support, risk controls and continuous platform operation.
The launch is the first operational implementation since Altenar and Greentube announced their strategic agreement in June 2026. The companies identified the UK and Spain as important regulated markets for their collaboration. The UKGC’s public register lists AdmiralCasino.co.uk as an active domain operated by Greentube Alderney Limited.
Altenar commercial director Charlie Williams thanked the companies’ teams for their collaboration during the integration. Greentube commercial director Ronald van den Brink said sports betting was becoming more relevant to its product strategy. He said Greentube hoped to continue working with Altenar on growing the Admiral Casino brand.