ALEA promotes responsible commercial communications code for Argentina’s gaming industry
Argentina’s Association of State Lotteries (ALEA) promoted the signing of a new Code of Good Practices for Responsible Commercial Communication on 29 July 2026. The guidelines address protection of vulnerable groups, distinctions between legal and illegal gambling offers, and ethical use of artificial intelligence and automation in communications.
The code sets communication guidelines for participating gambling operations, including safeguards for vulnerable groups.