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Alberta publishes rules for proposed private iGaming market

Regulation

Alberta published rules for a proposed regulated market for private online gambling operators, setting out player-protection and advertising requirements. The province says operators would need system-wide self-exclusion and time- and money-based limits, provide activity statements and intervene when play appears harmful; gambling adverts would be barred from targeting minors or using professional athletes.

Operators seeking entry would need to meet the province’s proposed player-protection and advertising standards.

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North American markets report Alberta’s C$122m opening-quarter iGaming revenue

Alberta recorded C$2.89 billion in wagers and C$122 million in iGaming revenue during its first 80 days, according to the review. Ontario recorded C$4.08 billion in wagers and C$162 million in revenue during its first 88 days; the review also summarised September results from several US states.

Alberta's regulated market opened on 13 July 2026 and took C$2.89 billion in total wagers across all categories in its first three months (80 days). Ontario took C$4.08 billion over its first three months (88 days), counted from April 2022.

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