ADM sets 31 January deadline for first responsible gambling reports
Regulation2 min read
Italy’s Customs and Monopolies Agency (ADM) requires remote gambling concessionaires to submit their first responsible gambling reports by 31 January 2027, covering 2026. The agency’s directive also requires operators to allocate 0.2% of net revenue to campaigns, capped at €1m a year, and submit campaign spending reports by 31 March.
Italy’s ADM has set 31 January 2027 as the deadline for remote gambling concessionaires to submit their first responsible gambling reports. The first reports cover 2026; subsequent reports are due by 31 December each year.
The reports must set out player-protection measures and information campaigns planned for the following year, as well as measures already taken. They must include statistics on the use of self-limits and self-exclusion, and information on assistance for players seeking help.
Each concessionaire must allocate 0.2% of net revenue to campaigns and responsible communication initiatives, up to €1m a year. Initiatives must be carried out and expenses paid by 31 December of the relevant year. Campaign reports, including expense documentation and indicators of message distribution, must reach ADM and the prime minister’s information and publishing department by 31 March of the following year.
ADM encouraged concessionaires to coordinate campaigns to improve their effectiveness and reach different audiences uniformly. Operators can pool resources for projects entrusted to foundations, associations, universities or research bodies. ADM will consider whether its own mark or a dedicated logo can be used for those initiatives.
Paid distribution on social networks and other digital channels is capped at 35% of an individual campaign’s total budget. Concessionaires may distribute information on those channels without sponsorship. The programme document calls for an adequate presence in general media, including television, radio and print.
An Agcom resolution cited by ADM permits concessionaires’ logos solely for identification. The branding must be marginal, without animation or effects that make it more prominent. Campaigns must exclude commercial slogans and references to gambling products, odds, bonuses and promotions. Content and language must be adapted for minors, adults aged 18 to 24 and people over 65. The initiatives must help audiences recognise risky behaviour and learn about protection tools and available support.
ADM’s directive GAD No. 10/2026, dated 10 November, implements Article 20 of the concession agreement. Its instructions draw on a government commission’s programme document and Agcom guidance on preventing gambling disorders.