ACMA finds SBS breached gambling advertising rules during Tour de France coverage
Australia’s ACMA found that SBS breached gambling advertising rules during live Tour de France coverage in July 2025, the authority said. The finding concerned a Crown Resorts commercial that did not qualify for the dining or entertainment exception; SBS disputed the decision and said the advertisement focused on hospitality and accommodation.
ACMA’s finding clarifies that a hospitality-focused Crown Resorts commercial did not qualify for the live-sport advertising exception.