Zenith's Hiroshi says Brazil regulation is reshaping LatAm operator strategy
Regulation · SectorWire deskSource published
Summary
Gustavo Hiroshi, business development manager at Zenith, told Focus Gaming News that Brazil's first year of regulated igaming is changing how operators plan expansion across Latin America. He said operators are drawing on Brazilian performance data to inform decisions in Colombia, Peru and Mexico, and are treating each market as its own content challenge.
Why it matters
Operators expanding across Latin America face higher compliance and localisation demands as Brazil's regulated market sets regional expectations.
Cite as: SectorWire, “Zenith's Hiroshi says Brazil regulation is reshaping LatAm operator strategy”, 12 August 2026, https://sectorwire.news/item/zenith-s-hiroshi-says-brazil-regulation-is-reshaping-latam-operator-st/