Zenith executive says Brazil regulation reshapes LatAm operator strategy

Summary

Gustavo Hiroshi, business development head at Zenith, told Focus Gaming News that Brazil's first year of online gambling regulation is changing how operators plan across Latin America. He said operators increasingly treat Brazil as a gateway to the region and use its performance data to shape catalogues in Colombia, Peru and Mexico. Licensing costs, tax burden and compliance demands made the market more complex, he said.