Michigan Governor Gretchen Whitmer proposed raising the top online casino tax rate to 36% in her Fiscal Year 2027 budget, reportedly earlier this week. The plan would also end most operators’ promotional-credit deductions from 2027 and introduce per-wager charges for mobile sports betting.
The proposal could raise operators’ tax costs and change how promotional credits and mobile sports wagers are taxed.
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Mississippi’s House passed HB4074 to legalise online sports betting, voting 100-11, while a separate Senate-backed bill to prohibit sweepstakes casinos failed in the House. HB4074 proposes a 22% tax on online sportsbooks and would allow each of the state’s 26 casinos to partner with one operator. The bill now goes to the Senate, where approval is uncertain.
New Jersey's online casino market is moving from customer acquisition towards player retention, product upgrades and compliance as a 19.75% tax rate on online casino and sports betting revenue takes effect, according to an industry analysis. Operators are using AI to personalise interfaces and improve payments and support, while Atlantic City casinos link online play to in-person visits.
New Jersey's online casino market is shifting from customer acquisition towards player retention, product upgrades and regulatory adaptation as a 19.75% tax rate on online casino and sports betting revenue takes effect, according to an industry analysis reported by SCCG. The market has been legal since 2013, and that maturity is changing how companies compete, the analysis said.
North Carolina lawmakers are considering raising the 18% tax on sports betting revenue as part of budget negotiations. House budget writer Donny Lambeth confirmed that legislators in both chambers agreed to pursue an increase, while anonymous sources reportedly said a tentative rate near 20% had been discussed; the proposal remains subject to change.
Missouri lawmakers removed a proposal to raise the effective sportsbook tax rate from 10% to 34% as a bill advanced, according to reports. They said they wanted more time to assess market performance before revisiting sports betting taxes. The Missouri Gaming Commission’s fiscal 2026 figures through March show more than $1.5bn in wagers and about $4m in tax receipts during the first four months of legal betting.
Michigan’s Senate approved an $88.1bn state budget last week but left out gambling tax increases sought by Governor Gretchen Whitmer. Her proposals included a per-bet sportsbook fee, ending promotional deductions and a higher online casino rate above $185m in revenue; budget negotiations must finish before 1 July.