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WARC forecasts unlicensed UK gambling ad spending will exceed £1bn by 2028

Regulation

WARC’s analysis forecasts that unlicensed gambling operators’ UK advertising spending will exceed £1 billion by 2028. It estimates spending will rise from £844.7 million in 2025–26 to £934.2 million in 2026–27, while regulated operators’ spending is forecast to fall by 9.2% and then 2.6%, respectively.

The forecast points to a potential shift in UK advertising spend that may affect licensed operators’ competition for consumer attention.

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