BGC warns illegal operators could capture nearly half of UK gambling advertising
The Betting and Gaming Council said unregulated operators account for nearly 50% of UK gambling advertising spend, citing WARC analysis, and could hold a majority share within two years. H2 Gambling Capital estimates illegal UK gambling could exceed £33bn in 2028, up from £17bn expected this year; the BGC also warned that advertising restrictions on licensed operators could affect the balance.
The figures frame the scale of unregulated advertising and betting activity for UK operators and policymakers.