VNLOK warns Dutch ad ban could benefit unlicensed gambling operators

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Dutch licensed-operator association VNLOK warned that a proposed ban on gambling advertising could make legal providers less visible and benefit unlicensed operators, reportedly. It cited data showing unlicensed firms placed 97% of gambling adverts on Meta platforms in Q4 2025. The Netherlands’ coalition government has also proposed assessing a cap on legal providers and tightening duty-of-care requirements.

The proposed advertising and licence restrictions could affect operators’ visibility and market access in the Netherlands.

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Vnlok sues Meta over alleged illegal gambling adverts in the Netherlands

Dutch gambling association Vnlok has sued Meta in an Amsterdam court, alleging that the company failed to take sufficient action against illegal gambling adverts targeting Dutch consumers. Vnlok said its review found that more than 90% of the gambling adverts it analysed on Facebook were linked to illegal operators; it also reported removal rates of 11% in May and 15% in June.

VNLOK warns Dutch ad ban could benefit unlicensed gambling operators

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Vnlok sues Meta over alleged illegal gambling adverts in the Netherlands

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VNLOK takes Meta to court over gambling advertisements in the Netherlands

VNLOK takes Meta to court over gambling ads targeting Dutch users

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Keep reading

Vnlok sues Meta over alleged illegal gambling adverts in the Netherlands

Justin Franssen accuses KSA of failing to act against illegal gambling ads

Dutch parliament rejects blanket gambling advertising ban

VNLOK takes Meta to court over gambling advertisements in the Netherlands

VNLOK takes Meta to court over gambling ads targeting Dutch users