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Veikkaus sets age-based gambling loss thresholds in Finland

Regulation

Veikkaus introduced age-based loss checkpoints and annual limits in Finland on 9 June, the company said. Players aged 18 to 19 face an annual limit of €8,000, while those aged 20 to 24 face a €24,000 limit; customers reaching checkpoints must speak with a company specialist before continuing. The rules exclude slot machines and table games at Casino Helsinki.

Operators must apply different loss controls by age across Veikkaus products, with specified casino games excluded.

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Regulation

Finland's online gambling rules raise channelisation concerns

Finland's regulated online gambling market is due to open in July 2027 under the Finnish Gambling Act, ending state-owned Veikkaus' exclusive rights to online casino games and sports betting. A Helsinki Times op-ed questioned whether tough responsible gambling measures, including restrictions on marketing and bonuses, will keep licensed offerings attractive, citing Sweden's experience since 2019. Sweden's regulator Spelinspektionen has itself suggested its 90 per cent channelisation target may have been overly ambitious.

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