Finland's online gambling rules raise channelisation concerns
Regulation · SectorWire deskSource published
Summary
Finland's regulated online gambling market is due to open in July 2027 under the Finnish Gambling Act, ending state-owned Veikkaus' exclusive rights to online casino games and sports betting. A Helsinki Times op-ed questioned whether tough responsible gambling measures, including restrictions on marketing and bonuses, will keep licensed offerings attractive, citing Sweden's experience since 2019. Sweden's regulator Spelinspektionen has itself suggested its 90 per cent channelisation target may have been overly ambitious.
Why it matters
Finland's licensed market must stay competitive with offshore sites or channelisation targets will be missed, as Sweden's experience shows.
Cite as: SectorWire, “Finland's online gambling rules raise channelisation concerns”, 28 July 2026, https://sectorwire.news/item/finland-s-online-gambling-rules-raise-channelisation-concerns-reported/
Key facts
- Parties
- Veikkaus · Spelinspektionen
- Market
- Finland