Veikkaus prepares digital business for Finland’s 2027 market opening
Veikkaus is overhauling its technology and products ahead of Finland opening its online gambling market to private competitors in January 2027. Executive vice-president Jarkko Nordlund said the company is moving to new player account management, sports betting and customer relationship management platforms, and plans new mobile applications within the next year.
Veikkaus is preparing its digital operation to compete when Finland’s online gambling market opens to private operators.